Privacy Policy
This Privacy Policy explains how ALIVETA GAMES ("we", "us") collects, uses, shares and protects information when you play Mythwake: Fantasy Card Battler (the "Game") on Android or iOS and when you visit this website. By using the Game you acknowledge this Policy. If you do not agree with it, please do not use the Game.
1. Who we are
The Game is developed and published by ALIVETA GAMES, legal entity name, registered address, registration number. ALIVETA GAMES is the controller of the personal data described in this Policy.
Privacy questions and requests: [email protected].
2. Information we collect
We do not ask for your real name to play. Most of the data below is linked to a pseudonymous player account created automatically on first launch.
| Category | Examples | Source |
|---|---|---|
| Account identifiers | Player ID, device identifier used to create and restore your account | Generated by the Game and our servers |
| Optional sign-in data | If you choose to link Facebook: your Facebook user ID, public profile (name, profile picture) and email address. If you link Google: your Google account ID. | Facebook, Google, with your permission |
| Game data | Nickname, avatar, progress, heroes, items, in-game currency balances, battle results, league and leaderboard standings | Your gameplay |
| Purchase data | Product purchased, price, currency, time, order and transaction identifiers, store receipt | Google Play / App Store |
| Device and technical data | Device model, operating system, language, time zone, app version, IP address, crash and performance diagnostics | Your device, automatically |
| Advertising and attribution data | Advertising identifier (GAID on Android, IDFA on iOS if you allow tracking), ad interactions, which ad or campaign led to your install | Your device, advertising and attribution partners |
| Usage data | Game events such as sessions, tutorial steps, levels played, offers viewed and purchased | Your gameplay, automatically |
| Push notification token | Token that lets us send notifications to your device | Your device, if you allow notifications |
| Support communications | Your email address and the content of your messages | You, when you contact us |
We do not receive or store your payment card details: payments are processed by Google Play or the App Store.
3. How we use information
- To provide the Game: create and restore your account, save progress across sessions and devices, run matchmaking, leagues and leaderboards.
- To process purchases: validate store receipts, deliver purchased items and prevent fraud.
- To keep the Game stable and secure: diagnose crashes and errors, detect cheating and abuse.
- To analyse and improve the Game: understand how features are used, balance difficulty and the in-game economy, test new content.
- To personalise offers in the Game: show in-game offers based on your progress and purchase history.
- To show ads and measure marketing: display rewarded and other ads, and measure which campaigns bring new players.
- To communicate with you: send push notifications you allowed and answer support requests.
- To comply with law: for example tax, accounting and consumer protection obligations.
4. Legal bases (EEA and UK players)
- Contract: running the Game, your account, progress and purchases.
- Legitimate interests: security, fraud prevention, crash diagnostics, and non-personalised analytics that help us improve the Game.
- Consent: personalised advertising, tracking across apps, and push notifications. You can withdraw consent at any time (see section 5).
- Legal obligation: keeping purchase records as required by law.
5. Advertising and your choices
The Game is free to play and shows ads, including optional rewarded ads. Ads are delivered through the Unity LevelPlay mediation platform and the ad networks it works with, including Google AdMob.
- EEA, UK and Switzerland: on first launch we ask for your consent to personalised advertising using Google's consent tool. You can change your choice later in the Game settings.
- iOS: we ask for permission to track under Apple's App Tracking Transparency. If you decline, the IDFA is not shared. You can change this in iOS Settings > Privacy & Security > Tracking.
- Android: you can reset or delete your advertising ID in your device settings (Google > Ads).
- Notifications: you can turn push notifications off in your device settings at any time.
If you opt out, you will still see ads, but they will not be personalised.
6. How we share information
We do not sell your personal data for money. We share information only:
- with service providers that help us operate, analyse and monetise the Game (hosting, analytics, crash reporting, advertising, attribution and push notifications), under contracts that limit their use of the data;
- with other players, limited to your nickname, avatar and in-game results shown in leagues and leaderboards;
- if required by law, court order or to protect the rights, safety and property of our players, us or others;
- as part of a merger, acquisition or sale of assets, subject to this Policy.
Under some US state laws, sharing advertising identifiers with ad partners for personalised ads can count as "sharing" or "targeted advertising". You can opt out as described in section 5.
7. International transfers
Our providers may process data outside your country, including in the United States. Where required, transfers from the EEA and UK rely on the European Commission's Standard Contractual Clauses or other lawful safeguards.
8. Data retention
We keep account and game data while your account is active. After you delete your account, we delete or anonymise your personal data within 30 days, except purchase records we must keep for tax and accounting purposes, and backups that are overwritten on a regular cycle. Analytics and crash data held by our providers are retained according to their settings, which we keep to the minimum needed.
9. Your rights
Depending on where you live, you may have the right to access, correct, delete or export your personal data, to object to or restrict certain processing, and to withdraw consent. EEA and UK residents may also complain to their local data protection authority. California and other US state residents may request access or deletion and opt out of targeted advertising; we will not discriminate against you for exercising these rights.
To make a request, email [email protected] and include your in-game nickname and platform so we can find your account. We may need to verify that the account belongs to you.
10. Deleting your account
You can request deletion of your Mythwake account and associated data at any time. The Game settings also show how to contact us for deletion.
- By email: write to [email protected] with the subject "Delete my Mythwake account", your in-game nickname and your platform (Android or iOS). If you linked Facebook or Google, mention that too, so we can find your account.
Deletion removes your account, progress, items, in-game currency and leaderboard entries. It is permanent and cannot be undone, and purchased items are not restored. Purchase records required by law are kept as described in section 8. We will confirm by email once the deletion is complete. Uninstalling the Game does not delete your account.
11. Children
The Game is not directed to children under 13 (or the minimum age required in your country, for example 16 in some EEA countries), and we do not knowingly collect personal data from them. If you believe a child has provided us with personal data, contact us and we will delete it.
12. Security
We use technical and organisational measures to protect your data, including encrypted connections between the Game and our servers and restricted access to production systems. No system is completely secure, but we work to protect your information and to respond promptly to incidents.
13. Changes to this Policy
We may update this Policy from time to time. We will post the new version on this page with a new effective date and, for significant changes, notify you in the Game.
14. Contact us
ALIVETA GAMES
Registered address
Email: [email protected]